How Facebook Can Amplify Your Business: Part 1

The previous post, Bringing a New Perspective to ROI & Facebook, touched on the value of having a Facebook following, but it didn’t really dig into the stats of why Facebook can be so valuable.

In this Whiteboard Friday video created by Rand Fishkin of Moz, Rand gives some incredible insights into his long-term observations and tried & true theories on how you can increase the chances of your audience being engaged in your social content and why Facebook is so important:

In that video, Rand does an awesome job of putting Facebook’s value into words by comparing it to Google and giving real stats on Facebook’s growth in recent years (and everyone in the digital marketing world respects Google’s power and reach).

If you don’t watch this video by Moz, you’re missing out on some seriously original Facebook referral traffic data.