Should My Alaska Business Be On Facebook?
Let’s face it. Social media isn’t for everyone, and it certainly isn’t for every business. But how do you know if Alaskans would embrace your company’s Facebook page or if it would fall flat?
If you have to ask, you probably don’t need it (or shouldn’t attempt it).
Let’s take a step back and answer the question, ‘Should my business in Alaska use Facebook?’ by posing an equally important question: Who’s your customer and what value would they get out of it?
When you’re a business on a social network, the ball is in your court. You need to prove that you’re worth their time.
It’s social media, after all. Even though Facebook users today have succumbed to the fact that their social network has been infiltrated by businesses and advertisements, they still have standards when deciding whether or not your company is worth their time online.
And if your Facebook page’s main objective is to sell Sell SELL, instead of relationship and brand build, it’s going to be a rough uphill battle for you.
What specific value does your Facebook page offer your fans? Exclusive deals and quality promotions (not just spammy “sales”)? Valuable information and updates that your fans care about? Entertainment?
If you’re digging around, desperately trying to find something (ANYTHING!) to post in a sad attempt to organically flood an unsuspecting fans wall feed, it’s safe to say that you’re annoying more people than you’re benefiting.
And obviously when you annoy people, you’re actively hurting your company’s image, which is worse than not having a Facebook page at all.
Facebook is a social network, meaning its main use is for social communication, and there are some companies that are probably better off spending their time & effort elsewhere, rather than forcing a relationship with Alaskans who aren’t interested.
If your company doesn’t have anything relevant to say that your customers would find valuable, you’re better off not saying anything at all.
But if you think there might be a hint of potential and you’re just not quite sure how to uncover it, shoot us a message. The High Point Agency can ask the tough questions and help you determine if having a social presence in Alaska could be a win for your unique company and industry.
And the sooner your business realizes what category it falls into – to Facebook or not to Facebook – the happier you and your customers will be.