High Point Service: Public Relations
Press Release Writing & Distribution
If your business has something big to announce, sometimes a press release is the best option. While there’s always paid media exposure to fall back on, formatting your message in a way that appeals to the media (= free coverage) is our specialty.
When you’re in a jam, sometimes it’s hard to see the forest from the trees. We can help bridge the gap and recommend the best communication channels and course of action based on your unique situation.
Increasing Media Exposure
Whether you’re trying to host a big event or get more positive attention in the press, when you need to get the word out, we have experienced team members who can help. Many of our agency team members actually used to work for nationally-recognized media affiliates, so we have a solid insider’s perspective on how to communicate with the media in order to get your brand’s message out there and build relationships, whether it’s via social media, websites, or good old fashioned face-to-face.
So you’ve scored a big on-air interview for your brand – congratulations! Now knowing what to say (or more importantly, what not to say) is the key. We can help coach you before the big day, so you’ll have a feel for some of the media’s most common questions. And hey, if it makes you more comfortable, we’ll even go with you to the interview. Because sometimes it’s just nice to know you’re not alone when you hear, “Aaaand we’re live in 3, 2, 1…”